McDonald’s is taking love as legal tender.
As part of a promotional offer from Feb. 2 through Valentine’s Day, the fast-food behemoth will be accepting expressions of affection as payment for food. Winners will be randomly selected at pre-designated times at participating McDonald's locations, and a McDonald's employee will instruct them to perform a "random act of Lovin'."
The company will announce the “Pay with Lovin’" campaign in a commercial slated to air Sunday during Super Bowl XLIX.
The ad, which hit YouTube on Friday, features peppy McDonald’s cashiers surprising incredulous customers by requesting they pay for their food by dancing, hugging their companions or calling their mothers to say “I love you.”
Terri Hickey, a McDonald’s spokeswoman, said the company expects about 1 million customers to benefit from the giveaway. Each participating restaurant will have 100 such deals, 55 of which are divided between the first two days of the campaign, according to the official rules.
This promotion comes at a rocky time for McDonald’s, which saw the abrupt departure of its chief executive this week amid slumping sales.
Super Bowl ad slots, which cost $4.5 million for 30 seconds, can be powerful tools for spurring sales. A study released this month by professors from Stanford University and Humboldt University Berlin found that advertisers’ return on the investment can be as high as 258 percent.
I've heard managers talking about it being "unfair" for retail slaves to set aside a new console for their own purchase, and blathering about it being against "retail ethical standards."
Sadly, "retail ethical standards" are an oxymoron if ever there was one. People who buy a console when it first releases, just ebay the thing for a profit. People who complain that it's unethical to buy them just for profit obviously never realize that corporations already do that themselves.
It’s not like the corporations don’t whip up interest in an item and then deliberately under-stock the stores. It creates an artificial shortage, then increases demand for the product to the point where they can then flood the stores with product at a price that ordinarily would be too ridiculous to even contemplate spending money on.
Game console makers and Apple do it with every product they've ever made. Let's face it, you can get a console for half the release price or less in just a few years, AND there will be games out you actually want to play, PLUS a lot of the bugs and errors will be fixed (or "patched") in the later releases.
If you buy it when it first comes out, you almost can't play it at all, either because games you'd like don't come out until much later, or else it's achingly buggy.
So screw your "unfair" bleating, but I will agree it's not worth it to buy it upon release.
From Rocket News:
Earlier this month, the Internet was all abuzz over some awesome cat ear headphones. As creative as they may be, though, they’re really more robotic than feline in appearance, what with their glowing LED accents and external speakers.
If you’re more concerned with fashion than music, though, and you feel like you could do without all the cybernetic-style accouterments, one Japanese designer has put together an alternative form of cat-shaped headgear. Just to reiterate, that’s “cat-shaped,” not “cat ear-shaped,” since this hairband gives the illusion of an adorable kitten perched atop your head.
Designer Campanella runs a blog about what seem to be her three biggest passions:fashion accessories, interior design, and cats. Campanella is also a regular participant at Design Festa, the annual Tokyo expo that features works by both professional and amateur creators.
During the 2012 event, Campanella took a break from manning her booth to stroll around and see what her fellow exhibitors had brought with them. That didn’t mean she had to stop displaying her own works, though, as shown in this selfie of the artist with her face obscured but her kitty-shaped hair accessory in plain view.
It attracted smiles and questions, the most common being “Can I try it?” and “How does it stay on?” We imagine the good-natured Campanella was happy to oblige the request, and as for how the kitty stays stuck to her head, there’s a barrette incorporated into the front of the stuffed cat’s collar.
But while the barrette kept the cat from falling off completely, it didn’t prevent it from slipping down after extended wear. The design also had the drawback of needing a thick bunch of hair to latch onto, meaning it couldn’t easily be worn by cat-lovers with short hair. To address these problems, for the following year’s Design Festa, Campanella retooled the cat-shaped hair clip into a hairband.
Sadly, Campanella’s cat hairband doesn’t seem to be available in stores. However, recently photos of it have once again surfaced online, causing a stir among those who’d love to have a cute kitty riding on top of their heads, leading to the following comments:
“Ooooo want it want it!”
“I need one with a black cat with a grumpy expression!”
“I thought it was a real cat!”
Campanella still updates her blog regularly, so we’re sure plenty of fans are keeping their fingers crossed that she’ll show up at this year’s Design Festa, scheduled for May 16 and 17 at Tokyo’s Big Sight. Hopefully she’ll be there, and with enough cat hairbands for everyone.