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Greetings Curious Scroller,
If you've never landed in this part of cyber space before, you have taken a hard, fast plunge into the fiery depths of work hell. RHU is dedicated to giving the service worker a voice. If you are an angry customer, a corporate suite, a homophobic race-hater, and you don't like skull masks or swear words, this blog isn't for you. Click away now, before your ears bleed and your eyes explode.
I'm Freddy, Crypt Keeper of Retail Hell Underground RHU -- a place for service slaves to have a voice, tell their story, support each other, or just have a chuckle about the insanity of working in the 10th Circle of Hell! I'm also the author of "Retail Hell," the funny memoir about life as a handbag sales associate at an upscale department store! The sequel, "Return To The Big Fancy," has just been released in hardcover and e-reader and is available wherever books are sold!
Rock out, with your...
Posted by: Anonymous Coward | Thursday, February 23, 2012 at 11:36 AM
Last week my girlfriend orederd over a3600 from Long Tall Sally she likes the shop but never ever orders from them online apart from this month they are promoting a free returns service (probably to see what happens) so they got in theory a good order. Danielle knew she would likely return most of the order but she wanted to look and see and try the clothes on first.In the end the whole lot went back, and she was frustrated as she had to spend a312 on sending it with insurance at the post office the free returns was just that they would accept returns in the end and didnt supply pre paid returns labels oh dear, bitter taste.Actually a possible good one as D is now more into the clothes but they just werent right that time.Next for example are constantly at our door dropping off and taking back the ultimate returns service company with their own home workers doing all the tripping about but the goods come to the door and a good % stay with us.Clothing I feel is a totally different animal online to the rest of the shopping world and and each category should have its own survey and analysis to be more use to online retailers. Broad brush surveys only give a flavour as to consumer reaction.Lots of lessons to be learned though and what surveys tend not to mention is that there is a very real balance to be drawn when encouraging returns and the cost to the business of doing this vs the margins in the products and the overall conversion rate of revenue / spend / returns.The debate will continue and evolve as consumers do too.
Posted by: Henry | Wednesday, May 16, 2012 at 07:33 PM