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Bic Pens For Her: Hot Seller or Clearance Table?
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Greetings Curious Scroller,
If you've never landed in this part of cyber space before, you have taken a hard, fast plunge into the fiery depths of work hell. RHU is dedicated to giving the service worker a voice. If you are an angry customer, a corporate suite, a homophobic race-hater, and you don't like skull masks or swear words, this blog isn't for you. Click away now, before your ears bleed and your eyes explode.
I'm Freddy, Crypt Keeper of Retail Hell Underground RHU -- a place for service slaves to have a voice, tell their story, support each other, or just have a chuckle about the insanity of working in the 10th Circle of Hell! I'm also the author of "Retail Hell," the funny memoir about life as a handbag sales associate at an upscale department store! The sequel, "Return To The Big Fancy," has just been released in hardcover and e-reader and is available wherever books are sold!
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I love the fake reviews!
As for whether it'll sell. I'd say that if they hadn't put the ridiculous "For Her" label they would have sold as well as any other pen. However, some people might be turned off by the silliness.
Posted by: Chicajojobe | Friday, August 31, 2012 at 05:27 AM
Yeah, It didn't need the "For Her" on the label. It assumes that all women/girls only want to buy sparkly pastel things.
They could have labeled it "Designer Collection" and still appealed to their target group without being so misogynistic about it.
Posted by: Spritzy | Friday, August 31, 2012 at 08:17 AM
While the whole "for her" thing is silly, I can see one good thing to come out of it. Men and boys who want to be seen as macho would be less inclined to steal them. When I was in school way back when I would've loved to have these to keep my male classmates from stealing them. And as an adult I'm betting if we stocked them at the library our pens would stop disappearing so fast. (Even when we put labels on them, patrons still walk off with them.)
Posted by: Jami | Friday, August 31, 2012 at 08:21 AM
The only way I could keep pens by the phone at home before the ex left was to dress them up with artificial flowers wrapped in floral tape and to store them in a wall "vase." Colors didn't phase him, but the flowers did!
We successfully keep pens at the reception desk at work with the same method.
Posted by: susan | Friday, August 31, 2012 at 10:08 AM
@Susan,
Yeah that's true. However, I think it's less to do with the fact that the flowers are girly and more to do with having a big artificial flower taped to the pen makes it less likely someone will absentmindedly put it in their pocket or purse.
Posted by: Chicajojobe | Friday, August 31, 2012 at 12:30 PM
I don't understand why every company thinks it's good to plaster something in pink and say, "It's for girls!"
This is the kind of thing that drives me crazy.
Posted by: derrr | Friday, August 31, 2012 at 06:27 PM
It will sell... to pre-teen girls and valley-girl sorority types.
Posted by: Jennifer | Friday, August 31, 2012 at 08:06 PM
LOL, the bank I go to has the artificial flowers taped to them too!
Posted by: trekkiebabe | Friday, August 31, 2012 at 08:50 PM
I would buy these in a second mainly because they are less likely not to be returned when I lend them. I buy only pink lighters or purple lighters for the same reason, I always get them back when I let someone use them. I'm a dude though so I guess they might not sell them to me as they are clearly labled as 'for her'.
Posted by: Skittles | Sunday, September 02, 2012 at 01:46 AM