Chattanooga Burger Place Has Awesome Name

A new restaurant set to open in Chattanooga, Tenn. has an unusual name, Sofa King Juicy Burger. Can you guess why some area residents are calling it too racy? Sound it out and think again.

The expletive hidden within the restaurant's name escaped the notice of several residents interviewed by the local NBC television affiliate -- several thought it was a sofa-themed restaurant. Indeed, there'll be a large sofa inside the restaurant.

But Times Free Press columnist David Cook isn't amused by the possibility of his two young children, both learning to read, glimpsing the sign and trying to sound out the words. He took the matter up with Sofa King Juicy Burger owner Greg Beairsto, who called the name "A playful wink." The restaurant "is not owned by Lucifer or Beelzebub":

"Please know there was no evil intent," he said. "We're just trying to make a buck and put people to work and put a smile on our face while we're doing it."

Beairsto went on to explain that the restaurant's name was, in part, inspired by a Saturday Night Live sketch. He and his business partners operate another eatery with a humorous name in the area, Aretha Frankenstein's, as well as Crust Pizza. Sofa King Juicy Burger plans to serve local grass-fed beef burgers and milk shakes made with liquid nitrogen.

This isn't the first oddly named restaurant we've seen. We wrote about another one earlier this month -- WTF, or Woodward Takeout Food, which recently opened in Washington, D.C. And remember the wine called If You See Kay, which we wrote about in October?

Granted, this kind of wordplay has been around for a while, but is this the beginning of a trend in food and drink circles?

via www.huffingtonpost.com

 

 

Comments

[The Last Archimedean]

If I lived near there I'd definitely stop by just because of the name. And if the food was good I'd stop by when I could afford it.

[Dave-ros]

Don't forget Pen Island (www.penisland.net), whose FAQ includes the following:

Q: Can I provide my own wood?
A: In most cases we can handle your wood. We do require all shipments to be clean, free of parasites and pass all standard customs inspections.

[Madam K]

We actually have a furniture shop in my town called Sofa King.

Where the prices are Sofa King Low!

[NC Tony]

Reminds me of an old fake radio ad for Dicken's Cider.

"Even grandma likes a good Hard Dicken's Cider!"

[IxenHeart]

Some people honestly have sticks up their butts. I honestly chuckled.

[Evie]

There's a pho restaurant in Southaven that has a contest to eat a huge bowl of pho, and if you finish it you become the Pho King and get a shirt that says Pho King Winner! :D

[QuillWeave]

Hey Evie, down here we have a pho restaurant named Pho King Way. ;D

Also a nearby burrito shack called Bad Azz Burritos. Nobody gave a damn when that opened up. It's a funny little name, and if your kids ask what it means you can distract them with the cute little burro logo.

"Daddy whassa Bad A-"
"OH WOULD YOU LOOK AT THAT CUTE LITTLE DONKEY ON THE SIGN! :D "

Crisis averted.

[Jason Thorn]

When I lived in Louisiana, I would hear radio ads about "Hiney Wine" from the Hiney Winery in Kankton, with helpful advice like "always keep your Hiney in a bag."

"Hiney Wine...the wine that makes Kankton...Kankton."