I've posted a few times in the comments as Dhamp, so let's stick with that.
I haven't been directly involved in retail since before I went to University, but I am involved in it's Hyacinth Bucket-esque sister, "Procurement" (I'm on a hell-desk for context).
All that aside, I wanted to flag up a slave who went above and beyond for me today, with no prompting at all.
I purchased a copy of a popular OS online about 3 years ago, and, like a sensible person, promptly lost my license key, and, come hard drive change, couldn't reinstall Windows without it.
So I called up, got batted around on the phone system for what felt like a week, and then came through to the right department, irate, and looking at a large phone bill, and empty battery. The guy on the other end of the phone was absolutely stunning.
He persevered through the terrible line (he sounded like a modem more than once) and, although he couldn't help (as the purchase was locked to an email I no longer have access to, and they didn't have access to the information - it would have had to been automatically resent to the same email), and had to tell me I'll be splashing out £100+on a new license, news no-one can take well. I wrote it off, and moved on.
Roll on 20 minutes later, and I get a phone call from a blocked number. I angrily answered the phone (too much PPI cold-calling lately) and got the same chap from earlier. He and his supervisor had managed to get hold of my license key, and promptly provided it (probably breaking loads of rules, if not laws).
I felt this sort of service is something that needs recognizing, emulating, and praising.