Ralph's is my favorite grocery store. For the most part they offer great prices (better than Albertson's and Pavilion's here in Los Angeles), but when I shopped at a Ralph's store 12 minutes away from my neighborhood store, I became that disillusioned, pissed off customer. Celery is 99 cents there while at my Ralph's it has the hefty price tag of $1.79.
I created three pictures of items I buy regularly for making my green lemonade drink. Photos were taking on the same day, Sunday August 25th, 12 minutes apart. While Ralph's advertised sales matched the sales at my Ralph's, there were a handful of shocking produce pricing irregularities. I felt ripped off and now will have a problem buying ANY produce at the Ralph's two blocks from home. I can understand five or ten cents and would probably not be writing this post, but we are talking about prices here that are nearly double.
I do live close to Beverly Hills and Century City area, but the Ralph's 12 minutes down Pico is the edge of where West L.A. starts. So perhaps Ralph's is under the impression everyone in my neighborhood lives in mansions and doesn't mind paying double prices for celery and lemons. That is not the case.
Come on Ralph's! Why do you want to rip off your loyal customers?
The sad part is I love the people who work at my Ralph's. I mentioned them in Return To The Big Fancy, and the store manager is one of the BEST and someone I can call a friend. She would gladly give me the lower price on produce if I asked every time, but what about everyone else in my neighborhood?
I'm posting this to the Facebook pages of Ralph's and Kroger (the parent company). Leave comments about it! It's doubtful they will do anything (they have never answered any of my emails). Ralph's corporate customer service sucks - but the people that work for them are amazing and always willing to do their best. I have done many surveys supporting their workers.
Have you discovered grocery stores in your area price gouging customers on produce?