The Norwegian hardware chain store Jernia probably has the most remarkable promotional campaign for their Black Friday sale. What do you get if you mix a Norwegian hardware store and Black Friday? Norwegian Black Metal of course!
The commercial for the Moschino Barbie collection dropped about two weeks ago, but the spot is finally getting some buzz thanks to one particularly enthusiastic cast member. The actor is, according to the New York Post, the first little boy to be cast in a Barbie commercial.
“Moschino Barbie is so fierce,” our young mohawked prince exclaims, punctuating his enthusiasm with an equally fierce neck roll and hand gestures. The boy’s appearance comes at a time when society is moving away from gendering toys and clothing for children. Target, for example recently decided to remove gender-based signs in their toy aisle.
This commercial is just another step forward in ending the stereotype that children’s toys are suitable for one gender as opposed to another. After all, the only real difference between a Barbie doll and an “action figure” is stylish clothing options – and who it’s been traditionally marketed to.
Most importantly, we hope the commercial will connect with little boys who actually enjoy playing with Barbie dolls, showing them that liking those things isn’t a bad thing, and that their playtime options shouldn’t be limited. Barbie is a fun toy and all kids should be able to play with her regardless of societal pressures. And it seems the world is ready for these changes, as the reaction to the video has been overwhelmingly positive.