From Daily Mail:
Actress Katherine Heigl has filed a $6 million civil lawsuit against New York pharmacy Duane Reade for using her name and an unauthorized paparazzi photograph of her in its commercial advertising.
The actress is said to be livid that photographs of her leaving the New York store last month carrying several shopping bags were used by the company, who tweeted the snap along with the caption: 'Love a quick #DuaneReade run? Even @KatieHeigl can't resist shopping #NYC's favorite drugstore.'
The complaint said she was photographed in March near a Duane Reade store in New York while filming a new television series.
Duane Reade posted the photo on its Twitter and Facebook account with captions advertising the store without her approval, the complaint said.
Duane Reade did not immediately respond to a request for comment.
'We expect Duane Reade to pay for its willful misuse of Katherine Heigl's name and likeness,' said her lawyer Peter Haviland, adding that any money recovered would go to a charity she has supported for many years.
The lawsuit reads like a virtual résumé, though it greatly exaggerates the mom-of-two's career success, having failed to have a hit TV show or film since she left Grey's Anatomy in 2010 due
to her conflict with creator Shonda Rhimes.
'Plaintiff is a highly successful television and motion picture actress, producer and celebrity,' the documents read, listing her various credits. 'Plaintiff continues to be in high demand in the entertainment industry.'
It continues: 'A recent search for "Katherine Heigl" on the Google search engine returned over 3.2 million results.'
It also cites as many as 754,000 Twitter followers - which is in stark contrast to big-name stars such as her Killers co-star Ashton Kutcher, who has 15.9 million.
The lawsuit said the tweet featured a paparazzi photograph of Heigl which was also posted on Facebook.
It included a logo in the lower right corner that said, 'Just Jared,' referring to a celebrity news website specializing in paparazzi photographs.
It added that the actress 'is highly selective and well compensated' when she chooses to endorse a product or service. But she did not authorize the store to use her name, picture or image.
'Duane Reade is liable for not less than $6 million in compensatory and punitive or treble damages,' according to the lawsuit.
On Thursday a source told UsWeekly that the former child star had contacted the company before filing.
'Her attorneys reached out to Duane Reade after [the tweet] was posted,; the insider told the site.
'They called and asked for it to be taken down, and Duane Reade ignored them. She tried repeatedly to have this settled without a lawsuit.'
Embrace Life is our award-winning seatbelt road safety advert, created by Writer/Director Daniel Cox and Producer Sarah Alexander (see Credits List below for more information).
Since launch in January 2010, the advert quickly became a worldwide viral smash, gathering over 11.8million views on YouTube alone in ten months. Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting 'shock and awe' advertising so common to road safety.
The campaign has scooped a wide range of awards, including YouTube Ad of the Year, a Prince Michael International Road Safety Award, Gold World Medal, New York International Advertising Awards; a Bronze Lion at the Cannes International Advertising Awards; Highly Commended from the Chartered Institute of Highways and Transportation and the advert was also featured in the Advertising Producers Award (APA) 2010 collection.
We have also received hundreds of requests for the advert to be screened around the world, with interest coming from non-governmental organisations, government bodies, local TV stations and driving organisations all keen to raise awareness.
Global support for the campaign has been high - especially through Twitter and Facebook, where one viewer was moved to create a group dedicated to getting the campaign on TV.
The Embrace Life campaign will continue to be used throughout Sussex at road safety interventions and events, and it is being included in products such as ROUTES to help the message spread yet further.
From Goldieblox Toy Company on Youtube:
This Easter, we wanted to highlight some of the reasons more choices for girls are so important. Why stay on a conveyor belt when you can build your own Ferris wheel, after all? We're GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally. Our founder, Debbie Sterling, is a Stanford engineer who decided that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.