It would be amazing if more places were able to do something like this...
At Christmas pubs and restaurants make a killing with the prices some of them charge for turkey lunches and dinners.
That makes the actions of Adam Hardiman, head chef at William IV pub, all the more extraordinary.
He has offered to make lunch for 100 homeless people and those in need, absolutely free.
And the reaction he has had from the public has been extraordinary. He has been inundated with offers of help on Twitter, but he has turned them down.
Instead, he wants people to help by paying for someone in need to get to the pub for the free dinners.
Last weekend Adam was quiet in the kitchen so he decided to place an A-board outside advertising the charitable giveaway on Sunday lunchtime.
The 30-year-old said: ‘I was having a quiet Sunday and I was fed up. I thought I would rather do this for people that really need it.
‘Anyone can end up on the street and I probably would be too if it wasn’t for my mum. She’s a hero.’
Adam, who started cooking aged 13 in a Cambridge fish ‘n’ chip shop before training at Jamie’s Italian, photographed the sign and put it on Twitter – where it quickly went viral.