From Daily Mail:
A Brooklyn-based cosmetics company has come under fire for exploiting Friday's tragedy in Paris for financial gain by selling blue, white, and red nail polish - without any of the profits being donated to the surviving victims.
The New York Post reported that Duri Cosmetics sent out a 'gushing press release' encouraging people to buy its Parisian themed nail polish colors Baton Rouge Blue, I Do (white), and Parisian Tango (red), which retail for $6 each, as an 'effortless way to pay respects and show support'.
'Now beauty mavens can unite and wave hands (and toes) in unity,' the press release stated. 'Duri Cosmetics encourages showing support with a “high ten” manicure customized with their 3-Free, chip resistant, long lasting nail polishes.'
The New York Post noted that none of the proceeds from the nail polish collection would be going to the victims of the massacre, which killed at least 129 people, stating that a Duri Cosmetics spokeswoman from the public relations firm, C.I. Visions, Inc. said: 'Unfortunately, they [Duri Cosmetics] had trouble getting a donation program with it.'
After the outlet's story was published, people took to Twitter to slam the company for 'exploiting a tragedy'.
'@DuriCosmetics disgusting and appalling that you would try to financially profit from the Paris massacre. You lost a customer [sic],' Noeleen McGrath wrote.
C.I. Visions responded to the New York Post's story on Twitter, writing: '@nypost @JaneRidleyNY u r fueling hate with skewed report of @DuriCosmetics intentions & had u returned call/fact [check] u know not who we are [sic].'
Carol A. Ientile, president of C.I. Visions, told Refinery29 that she wrote and sent out the emailed press release without showing it to Duri Cosmetics first, which is a common company practice.
She explained that she was inspired by the blue-white-and-red Facebook filter that she added to her own profile picture after hearing news of the tragedy.
'I got inspired by social media, I felt so sad,' she said. 'I wanted to see what we can do. I love being supportive and was happy to be part of making a difference.'She also claimed that donating the profits from the sale of the themed nail polish would have been in bad taste, explaining: 'The frivolous sale of a nail polish? Is this really going to help?'
Carol said that she thought it would be a 'cute' way to add to the support for Paris, but noted that she regretted listing the price and ways to buy the company's nail polish on the press release.
'By referencing where to purchase the products, I realize that my subsequent outreach monetizes and trivializes feelings that come from a deep and frightened place in people's hearts,' she wrote in her apology.
'For this, I am deeply sorry — this was NEVER my intention. I regret my missteps and any harm it has inflicted, and take total ownership. Duri had no part in my pitch efforts.'
Carol also told Refinery29 that she never spoke with the New York Post reporter, she just answered her question via voicemail. She went on to say that she wants to own her mistake as the owners of Duri do not support the press release.
'They were appalled that their brand was a part of this controversy,' she said.