This happen last year, but we must have missed it on RHU! I noticed the change when I discovered the Out of Control Custy video below was from an Aussie fast food place call Macca's that oddly looked just like a Mickey D's!
From The Telegraph:
The international fast food giant will temporarily change signs at selected stores across the country to the affectionate Australian nickname for the chain, in celebration of Australia Day, which falls on January 26 - a move that is its first such globally.
"We're incredibly proud to embrace our ‘Australian-only' nickname," said Mark Lollback, the company's chief marketing officer in Australia, in a statement on Tuesday.
"What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?"
Thirteen stores will change their store signage this week, starting from the state of New South Wales on Tuesday, the company said.
McDonald's signage will return to each site from early February.
According to a national survey, "Macca's" is the second most recognized Australianism, just behind "footy" for Australian rules football.
Australia is the only country in the world that refers to McDonald's as Macca's and the restaurant has formally submitted the word to the Macquarie Dictionary for consideration in their next update.
The restaurant has said the abbreviation reflects its place in the Australian community, which has a penchant for jocular nicknames
Reddit: Everything is WHAT?
Yeah, it smelled of a prank or tv show...
From Huff Po:
UPDATE: The Comedy Central show "Nathan for You" announced that it was behind the Dumb Starbucks storefront that appeared in a suburb of Los Angeles over the weekend, confirming speculation of the show's fans and this column.
Nathan Fielder, the host of "Nathan For You," said in a press conference Tuesday afternoon that the coffee shop was an undertaking for the show's second season. Fielder is reportedly to have disclosed that health inspectors would be attempting to close down the operation. Fielder stated he plans to open another Dumb Starbucks in Brooklyn in coming weeks, according to KTLA's account of the press conference. The storefront has since been closed, according to reports.
As soon as word spread around the Internet that a storefront that called itself Dumb Starbucks opened this weekend in Los Angeles, many fans of the Comedy Central show "Nathan For You" suspected that the mysterious (and probably illegal) store is the handiwork of Nathan Fielder.
For the uninitiated, "Nathan For You" was a surprise hit for Comedy Central last year. The quasi-reality show stars comedian Fielder as a consultant who gives (real) small businesses mostly terrible advice in improving their product, and its second season is currently in production.
A few examples of the show's business enrichment ideas have included:
- A clothing store that encourages its customers to shoplift;
- A caricature artist who specializes in racist depictions of his subjects;
- A haunted house that scares attendants by making them think they have an incurable disease.
Fielder has fooled the press before, as well. Before the show aired, he made a YouTube video for a petting zoo that showed a pig rescuing a baby goat. The video, which was completely staged, spread quickly on the Internet and beyond before it was revealed to be a hoax on an episode of his show. He's also gotten media attention for his tweets that encourage his followers to deceive their friends and family with odd text messages.
So how does this prove that Fielder's show is behind Dumb Starbucks? It does not, of course, and a representative of Comedy Central has not yet returned The Huffington Post's email asking for comment. But plenty of circumstantial evidence points to Fielder's involvement.
First of all, Dumb Starbucks appears to be suspiciously well funded. Based on reports, the store looks exactly like a real Starbucks, both inside and out, with the exception of the word "dumb" appearing in front of the names of the drinks. Even small details, like CDs, appear to be painstakingly crafted to reflect the "dumb" branding. Plus, the store is only giving away free coffee and lattes -- i.e., it's devoted most of its resources to visual elements that would show up on camera. While an independent art collective may not have the resources to devote to an esoteric and risky project like this, a large corporation -- such as, say, Comedy Central, which is owned by Viacom -- may be more willing to devote funds to such an endeavor.
A new Starbucks just opened in LA, but it's not your normal Starbucks, it's the Dumb version!
Not owned or approved by the real Starbucks, Dumb Starbucks is calling itself a parody of the famous coffee chain. They have also classified their business as an art gallery, not a coffee shop (though they are obviously serving coffee) By doing this, they are sneaking by copyright laws and can get away with the name and even using Starbucks logo and themes.
For the moment Dumb Starbucks is enjoying long lines and celebrity visits from all of the media attention, but TMZ is reporting that Big Brother Starbucks is not too happy about being made fun of. They will most like do whatever they can to shut their dumb step brother down in the coming days.
I wonder if Dumb Starbucks is serving Starbucks coffee?