McDonald's is installing digital menu boards at restaurants nationwide that will make food recommendations based on the weather.
When it's cold out or raining, for example, the digital menus might recommend heartier meals and hot drinks.
"It can monitor temperature outside and it will know which products sell better at hotter or colder temperatures and promote those products," McDonald's US President Mike Andres said at an investor meeting in New York City on Tuesday.
The boards will show moving images of McDonald's food to better engage customers and bring their attention to certain products.
Andres said customers ended up spending more on every transaction in restaurants where the new menu boards were tested in Canada.
In addition to the weather, the menu boards will also track the time of day to promote breakfast products in the morning, then switch over to lunch, dinner, and snack items at the appropriate times.
The menu boards will be installed at all US restaurants by the end of next year.
Andres also provided an update on the company's all-day breakfast launch, saying more than 15% of purchases outside of the morning time now include breakfast items.
No doubt the next story I post about this will be him getting fired and McDonald's issuing an apology.
From Mail Online:
A McDonald's worker was caught on camera teasing a homeless man with a hamburger before throwing a cup of cold water over him.
The cruel prank happened at one of the fast food brand's restaurants in Detroit, Michigan, and was filmed by a fellow customer. The distressing video has attracted over 103,318 views since it was uploaded to LiveLeak on November 6.
At the start of the 50-second film, the staff member is seen baiting the down-and-out man from a drive-thru counter window. He shouts: 'Hey Willy, come here, do you want a sandwich. Come on man, I'm going to give you a sandwich man, come on man.'
The McDonald's server holds out a burger box to tempt the vagrant to walk nearer - before hurling a cup of water at him.
The shock on the begger's face - known only as 'Willy' - is evident.
After the clip went viral, online users have called for the worker to be fired.
Outraged Christoper Charlton took to Twitter and wrote: 'Hey @mcdonalds please find this employee and fire him Foul: McDonald's Worker Throw Drink In Homeless Man's Face!'
While an angry Daniel Mooney added: '@McDonalds This employee must be repremanded for their actions he's discussing human and your company is accountable [sic]'.
The disturbing clip has also attracted 918 comments on LiveLeak.
One infuriated user called EvilAsh, wrote: 'Baits him over with food only to humiliate a man who already has nothing. If they don't fire this morally bankrupt punk there's something wrong.'
Another Minxypoo said: 'How much of an a******* must you be to throw water in the face of someone who is old, hungry, cold and homeless.'
The film is accompanied by the caption: 'Videographer states that he did this as payback because the panhandler had earlier argued with a McDonald's customer.'