The beer will be available only in Minnesota.
Meet the drinkable version of "the breakfast of champions": According to its blog, General Mills, the maker of Wheaties, is producing a beer with a punny name — HefeWheties. The cereal company has teamed up with Fulton Brewery in Minneapolis to create a Hefeweizen that is "brewed with water, malted wheat, malted barley, hops from Germany, the U.S., and Australia." Unfortunately for those hoping to get buzzed off of breakfast, there are no actual Wheaties flakes in the beer.
Fulton co-founder Ryan Petz explains the partnernship: "We were intrigued from the get-go on this idea for many reasons, including that we're both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city." Starting August 26, the beer will be available only in Minnesota while supplies last. However, that could change. Petz notes that if people react well to the beer, "we'll obviously consider doing it again in a bigger and more widely distributed way in the future."
Those who do pine for cereal-flavored booze should head to Parliament in Dallas. The cocktail bar serves a Lucky Charms cereal milk punch that is made with Jameson and topped with the marshmallow cereal pieces.