No more waiting for the waiter?
A growing number of restaurants are encouraging customers use tablet computers to order food and pay the bill, according to news reports. The benefit for restaurants is twofold: They save money on waiters, and customers end up spending more.
E La Carte, a Silicon Valley startup, already has sold its Presto tablets to 300 restaurants, and the company expects that number to grow to 1,000 by the end of the year, The Atlantic reports. The Palo Alto restaurant Calafia, which counts Google's top executives among its customers, uses the Presto tablets, according to The Atlantic.
Restaurants can earn up to $15 more per table through the Presto tablets by laying off waiters and making it easier for customers to order food and drinks more than once, according to The Atlantic. E La Carte claims on its web site that its tablets create 10 percent more revenue and 16 percent higher tips.
In addition to taking orders, the Presto shows the food's nutritional information and allows customers to filter menu options by eating preferences and type in food instructions, according to TechCrunch. The Presto also predicts when food will arrive, offers interactive games, splits checks, calculates the tip, and reads credit cards, according to The San Francisco Chronicle.
Since traffic to restaurants has been about flat since 2007, tablet computers have become an appealing way for some restaurants to trim costs and increase sales without having to attract new customers, according to USA Today. Steakhouses and some Au Bon Pain restaurants are among the converts to tablet menus, according to USA Today.
At the "Do at the View" restaurant in Atlanta, customers use iPads to browse through the menu, call their cars out of valet parking, change the restaurant's music, and talk to other customers in the restaurant's private chatroom, according to Wired. There also are iPads on the bathrooms' walls instead of mirrors, Wired reports.
Note From Freddy: Someone will still have to bring the food and handle those picky custy complaints! I've heard that Nordstrom and other stores will be replacing their registers with mobile Ipad-like devices. The tablet is taking over!
Greetings Curious Scroller,
If you've never landed in this part of cyber space before, you have taken a hard, fast plunge into the fiery depths of work hell. RHU is dedicated to giving the service worker a voice. If you are an angry customer, a corporate suite, a homophobic race-hater, and you don't like skull masks or swear words, this blog isn't for you. Click away now, before your ears bleed and your eyes explode.
I'm Freddy, Crypt Keeper of Retail Hell Underground RHU -- a place for service slaves to have a voice, tell their story, support each other, or just have a chuckle about the insanity of working in the 10th Circle of Hell! I'm also the author of "Retail Hell," the funny memoir about life as a handbag sales associate at an upscale department store! The sequel, "Return To The Big Fancy," has just been released in hardcover and e-reader and is available wherever books are sold!