Marketing Monkey here, with a tale of what I really deal with daily- the custys who we do marketing for. You'd think people who run their own businesses would me be more intelligent than the usual custy but...a custy is a custy, and a custy is ignorant.
So, we have a client who likes to decide to do last-minute things. A lot. They're in retail, and not too good with the planning side of things. So, in the not too distant past they decided to do a special sale. Fine. They decided to tell us about it one week before the actual sale starts. Um...okay.
Ah, that's the problem.
You see, this is where marketing custys get nasty: They want you to drop everything and work on their sale promotion that they thought of a month ago but didn't think to tell you about.
They want their stuff right now, and they want it to look exactly like they were picturing it. BUT- they don't have the time to stop what they're doing and actually LOOK at the proofs you send them, or approve the text to go on the signs. They're busy, they're putting together a sale!
Yeah, logic fail.
So after 2 days of chasing after them to approve the damn text I call and refuse to get off the phone until they approve the text. Of course, go figure, they have LOTS of changes. Could have told us about those days ago, but fine.
I stare at the phone for a minute.
"Um...no. You just approved the text while we were on the phone. The designer couldn't finish the files without final text. But he should have it done this afternoon to send to the printer."
This went around and around.
I never could get them to understand that we don't design, much less PRINT materials until the text is done.
They were really convinced that as soon as they approved the text, the posters were done!