The iconic drink Pepsi was first introduced as ‘Brad’s Drink’ in 1893. It was later renamed to Pepsi Cola in 1898, after the enzyme pepsin and Kola.

Would you like to have soda drinks in the morning for breakfast? No, right? Well, Pepsi probably didn’t ask this question to anyone.

In 1989, it first launched Pepsi AM. It contained more caffeine than the regular Pepsi and was promoted as the ideal early morning drink. It also confused customers who thought it had to be consumed before 12 noon only. Another notion against their fate was the fact that people were considered to be drinking less caffeine during the 80s, in order to get healthier.

As history stands, it fizzled out in a year. They gave it one more shot in 1992, by launching Crystal Pepsi (clear cola). But as they say, never mess with a tried and tested formula. It died an early death too in 1993.

--www.mbaskool.com