And here’s another trend that was hot in the 1990s – Fat Free! None of the fat, same great taste! Diet Everything! And just one of the products launched in 1998 was these Wow! Chips from Frito-Lay.
In three different varieties, they delivered what they promised – very little fat but all the taste you’d expect. But they also delivered something else – stomach cramping, “loose stools” and other digestive complications. The ingredient responsible was Olestra, which later led to a disclaimer on the packet about the abdominal complaints it may cause, and the way it “inhibits the absorption of some vitamins and other nutrients”.
So, it may well help you lose weight, but only by a combination of stomach upsets and malnutrition. Strangely enough, sales declined after the revelations and the chips were quietly withdrawn.