Late night shopping may never be the same again after you watch IKEA’s homage to Stanley Kubrick’s horror classic, The Shining. Among the entertaining little easter eggs is the nod to the iconic "Redrum" message, with Ikea's "Red Rug" and the twin scene, having dad in a blue dress, with long hair and stoic expression.
I also appreciate that while the child was riding around in the store, this advertisement does NOT glorify rampaging hellspawn. He was riding his trike through the store, sure, but at a tolerable speed and it's clear he's just passing through, not actually causing messes. Thumbs up to IKEA on both counts!