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Spicy Skittles and Starburst: Hot Seller or Fast Markdown?



From Daily Mail:

The company behind Skittles and Starburst has teased a new treat coming out next year: Spicy versions of the two candies.

Called 'Sweet Heat' Skittles and 'Sweet Heat' Starburst, the candies will be 'fruity flavors with a spicy kick'.

But while other spicy snacks like chips and pretzels are major hits, many social media users seem less convinced by these hot items.

Wrigley, the company behind both popular chewy fruit candies, hasn't officially announced the upcoming items, which are scheduled to hit shelves in January 2018. 

Last week, however, they debuted them at the Sweets and Snacks Expo in Chicago, with a stand where attendees could try them out. 

They found that flavors of the Skittles will include Fiery Watermelon, Mango, Flamin’ Orange, Sizzlin’ Strawberry, and Lemon Spark, while Starburst flavors will be Fiery Watermelon, Strawberry Mango, Flamin’ Orange, and Pipin’ Pineapple.


A writer at The A.V. Club who tried them said they 'taste like your standard Skittles — sweet and tart — but roughly eight seconds into chewing, a dull but noticeable chili-like burn develops on your tongue.'

Another Twitter user who claims to have tested them compared them to Mexican candy, and noted that they're 'really not that bad'.

Social media users, though, aren't convinced. While a few outliers seem very excited about the upcoming candy and have promised to buy them, the majority are expressing confusion over who, exactly, thought this was a good idea.

'WHO ASKED FOR SPICY SKITTLES?' wrote one man in all caps, while another wrote, 'Whoever approved the creation of spicy Skittles and Starburst... God will deal with you...'

Another man joked that Spicy Skittles and Starburst were an indication that the apocalypse is coming, and quite a few others simply wrote variations of the word 'ew'. 

read more on Daily Mail




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