In July 2016, during Wimbledon, Serena Williams was asked about being the world's greatest female athlete, and her answer set the reporter straight.
“I prefer the words ‘one of the greatest athletes of all time,’” Williams said.
Nike agreed. Just days before Serena Williams made U.S. Open grand-slam history, Nike had already crowned her the world's greatest athlete in its ads.
--Nike ad celebrating Serena Williams