So this is not about my store, but the one next to us. I used to manage a small electronics store in a small town. Right next to us was a coffee shop that everyone in town goes to. If there were cars in the parking lot, it was for the coffee shop. It was always very busy. They also closed on select days, including Easter. We however, were open on Easter (don't ask).
EVERY year this would go down 5 times per day. Patron drives in the parking lot, and sees there are no cars (except mine). Patron parks and walks up to the coffee shop. The lights are off. There is a big sign on the door "CLOSED FOR EASTER."
Would they turn away and go home? No. So let's pull on the door handle. The left one is stuck. Better try the right one. Hmmm, both seem to be wedged closed or something. Let me put my hands up to the door and peer inside, just to make sure. Damn. It's empty. The lights are off. I wonder why? Ok, we're not licked yet. Let me ask the nice man in the store next to it.
Patron: "Are they open over there?"
Me: "Hmm, I'm not sure. Is there a sign on the door that says they are closed?"
But the best part in all of this is that Patron #1 will walk up, yank the door, and be denied. Patron #2 has pulled up in the parking lot by now and just watched the whole thing happen.
Is that going to deter Patron #2? Not on your life, it must be different for them.